Our Mission

We are on a mission to end human suffering in the workplace through education, coaching and consulting that is reality-based and agile-driven.

We are on a crusade to purge organizations of money-mangling, time-trashing, resource-robbing, dignity-demeaning, emotion-exhausting, pride-punishing, value-vexing nonsense, and to restore the conditions needed to create, connect, surprise and succeed.

Our Experience

The “IRL” in our name, agility In Real Life, is not a tagline; it means something. Beyond our certifications and publications, our greatest qualification—our credibility—comes from the fact that we have practiced what we preach. We have held positions from the front lines to the C-suite in companies ranging from publicly traded Fortune 250 firms, to privately held mid-size firms, to start-ups. We have held these positions at these companies in functions ranging from IT, to Product Development, Operations, and Sales & Marketing.

Our experience with the Agile Philosophy goes back to its emergent years before it achieved critical mass and earned the label, “Agile”. And the things we teach, coach and about which we consult, are things that we researched, developed, field-tested, and implemented in the organizations we had the good fortune to lead. We have real life experience:

  • Leading agile-based product and system development programs and projects.
  • Leading the introduction and adoption of agile-based processes in our organizations.
  • Inculcating the Agile Philosophy at an organizational level, in the organization’s leadership, management and operations.
  • Creating new organizations, leading the renovation of under-performing ones, and redesigning ones that were poorly positioned for the future.

Academicians, career consultants, and other professional observers have a worthwhile point of view. However, we have the experience and scar tissue that one gets only by having spent time on the field and actually playing the game. We can move from concept and theory to pragmatic issues in a heartbeat because our learning includes the school of hard knocks.

There is a parable about a guy walking along when he falls in a hole. The walls are so steep that he can’t get out.

A doctor passes by, and the guy shouts up, “Hey Doc, can you help me out?” The doctor peers down, writes a prescription to alleviate anxiety, throws it down in the hole, and moves on.

Then a priest comes along, and the guy shouts up, “Father, I’m down in this hole, can you help me out?” The priest peers down, writes out a prayer to summon divine inspiration, throws it down in the hole, and moves on.

Then a friend walks by. “Hey, Joe, it’s me! Can you help me out?” And the friend jumps in the hole. Our guy says, “Are you stupid?! Now we’re both down here.”

The friend says, “Yeah, but I’ve been here before, and I know the way out.”

We’re agilityIRL. We’ve been where you are, we know the way out.

Our Promise

We promise to work collaboratively with you. Specifically, we promise to:

  • Be there–the consultants who win an engagement will also perform the engagement.
  • Teach our clients the principles, models, concepts, methods, and tools that we have learned to be effective – the whats, the hows and the whys
  • Coach our clients and assist you in the practical application of those principles, models, concepts, methods and tools.
  • Guide our clients and separate reality from mythology, information from speculation–we will teach them the things to beware and avoid.
  • Be our client’s right-hand person, but we will not be your proxy. As we have learned – in real life – the leadership role is one that cannot be delegated to a third party.
  • Have the good grace to leave when you’ve become self-reliant, while remaining open and available for on-going assistance at your pleasure.